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Flying High with Monarch Engineering and Enabling Enterprise

Working with Monarch Engineering and Enabling Enterprise, Year 9 students, had to create a marketing campaign aiming at a targeted market to modernise an fictitious, ailing airline. Working in teams, students had to carry out some field research by interviewing Monarch Aircraft engineers and visiting the Monarch aircraft hangar, one of the biggest and newest in Britain.

From the hangar students saw a Dreamline Boeing 787 land, went inside a Q400 airplane whilst it was having a maintenance check, and finally after a presentation from the Air Field Fire and Rescue Service, saw a demonstration of a fire truck using a boom hose. Students had the opportunity to try on the kit that fire officers have to wear while on a call.

After lunch in the works canteen, the students saw a presentation from UK Border Force showing the role they play in an airport.

Each group had to then give a presentation about their marketing strategy to Monarch Engineering employees. The competition to be the best team was very tough, but the winning teams were ‘Overhead Official Airways’, who won the special enterprise award for the most points which consisted of Harry Crowton, Kaine Bradford, Daniel  Falconer and Ryan Jackson.

‘Bling Bling Airlines’ won the best design award and it consisted of Samuel Rotheram, Luke Griffiths, Jamie Pendleton and Ryan Woods.

‘Global Airways’ consisted of Jamie Lee Jones, Robert Rhodes and Daryub Asif won the best airline brand and best presentation.    

Daryub added “I especially enjoyed working as part of a team while doing the challenge. The best bits were seeing Birmingham Airfield Fire and Service and Rescue, working with Callum Colby and Luke from Monarch  and seeing Poppy the springer spaniel from UK Border Control at work. From this visit, I will find out what qualification I need to become an engineering apprentice when I leave school. Thank you Monarch and Enabling Enterprise”  

  

          

  

 

 

Working with Monarch Engineering and Enabling Enterprise, Year 9 students, had to create a marketing campaign aiming at a targeted market to modernise an fictitious, ailing airline. Working in teams, students had to carry out some field research by interviewing Monarch Aircraft engineers and visiting the Monarch aircraft hangar, one of the biggest and newest in Britain.

From the hangar students saw a Dreamline Boeing 787 land, went inside a Q400 airplane whilst it was having a maintenance check, and finally after a presentation from the Air Field Fire and Rescue Service, saw a demonstration of a fire truck using a boom hose. Students had the opportunity to try on the kit that fire officers have to wear while on a call.

After lunch in the works canteen, the students saw a presentation from UK Border Force showing the role they play in an airport.

Each group had to then give a presentation about their marketing strategy to Monarch Engineering employees. The competition to be the best team was very tough, but the winning teams were ‘Overhead Official Airways’, who won the special enterprise award for the most points which consisted of Harry Crowton, Kaine Bradford, Daniel  Falconer and Ryan Jackson.

‘Bling Bling Airlines’ won the best design award and it consisted of Samuel Rotheram, Luke Griffiths, Jamie Pendleton and Ryan Woods.

‘Global Airways’ consisted of Jamie Lee Jones, Robert Rhodes and Daryub Asif won the best airline brand and best presentation.    

Daryub added “I especially enjoyed working as part of a team while doing the challenge. The best bits were seeing Birmingham Airfield Fire and Service and Rescue, working with Callum Colby and Luke from Monarch  and seeing Poppy the springer spaniel from UK Border Control at work. From this visit, I will find out what qualification I need to become an engineering apprentice when I leave school. Thank you Monarch and Enabling Enterprise”